There are a lot of things to consider if you are considering getting a tattoo: the placement, the design, the pain, the reaction of disappointed loved ones. All of these problems – well, maybe not the pain – have to do with the idea of ââpermanence. Traditionally, body modification is all about commitment. To get a tattoo is to subject your future self to the whims of your present. It’s an act of trust that intimidates people so much that many tattoo enthusiasts, followers of the inked Instagram influencers, go unnoticed. These people are the potential clientele of Inkbox, a Toronto-based temporary tattoo startup that is making tattoo traditionalists cringe.
Founded by brothers Tyler and Braden Handley, Inkbox seeks to reconcile your current trend with your regretful future by offering a non-binding resolution. Inkbox tattoos look real and last for two weeks, considerably longer than the peel off numbers you used to play with as a kid. They allow people to test driving tattoos by exploiting ink derived from the Genipa americana, a fruit that the indigenous tribes of the DeriÃ©n Gap in Panama have used for tattoos for thousands of years.
âWe have worked with chemical engineers over the past year to create a whole new type of tattoo based on an active molecule of this fruit mixed with other natural ingredients,â said Tyler Handley. Reverse, adding that the formula has been slow to refine and that a percentage of each sale is donated to a charity that supports the indigenous peoples of DariÃ©n Gap, famous for being the place where North American and southern infrastructure -american are separated by a thick jungle.
Inkbox temporary tattoos are available in two different application styles. The Formula 1S is a 10ml needle tip ink bottle made for freehand designs similar to how henna is applied except Handley assures Inkbox’s formula sets much faster. If you’re not really an artist, Formula 2 may be more your style: choose from hundreds of pre-made Inkbox models and apply them directly to your skin with a patch, the same way you would apply. a traditional temporary tattoo. While Inkbox’s application processes may look like other types of tattoos, the finished product – a clear, painless, and incredibly realistic temporary tattoo – separates it from anything in a Crackerjack box.
And, of course, not all of the designs are personalized or unique, but they’re memorable, trendy, and thoughtful. These aren’t real tattoos, but they are good replacements for people who aren’t ready to take the plunge or don’t want to do it without taking a test drive.
This is where Inkbox’s product gets a bit of a headache. Do these tattoos represent an alternative to the traditional tattoo and do they take business away from the salons or do they help people feel comfortable with the idea of ââbeing a canvas for a work of art? sustainable? The answer is not clear to anyone. The truth is, it can be kind of on a case-by-case basis.
Because it caters to fence guards, Inkbox has received a fair amount of response from tattoo enthusiasts, albeit less than what the Handley brothers expected. âWe got comments like, ‘This is so stupid, get a real tattoo, pussies,’â Handley says. âAnyone who says that, you can just imagine what they look like. “
Handley said most of the negative feedback Inkbox received has come from older tattoo enthusiasts and even younger tattoo artists are open to what the company is trying to accomplish. This is not – as Handley is quick to point out – to shake up the tattoo industry. âWe can’t replicate the full tattoo art gamble because tattoo artists have a crazy talent,â he explains. Instead, Inkbox wants to allow people to be impulsive without repercussions. Handley is not in the business of personal statements; he’s in the novelty business.
âOur artwork is fun and cool,â he says, âbut it’s not some crazy artwork. “