Temporary tattoos become high fashion accessories for adults

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If you’re wondering about that tie-dye butterfly your most stylish friend has suddenly tattooed on her shoulder, don’t worry, it’s probably a fake.

It’s true, temporary tattoos are all the rage among fashion, even on the red carpet, usually reserved for the most elite (and expensive) designers. Model and actress Cara Delevingne wore a fake tattoo of red flowers wrapping her arms and chest, paired with a sleek black jumpsuit, at this year’s Met Gala in New York.

Cara Delevingne
Cara Delevingne shows off temporary tattoos at the Costume Institute’s ‘China: Through the Looking Glass’ benefit gala at the Metropolitan Museum of Art on May 4, 2015 in New York City.Dimitrios Kambouris/Getty Images

Even Beyoncé gets in on the action, throwing his own collection of temporary ink with flash tattoos.

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“It’s not just about wearing a tattoo, it’s about wearing a work of art on your body,” said Yng-Ru Chen of Tattly, one of the most popular temporary tattoo brands in China. this moment.

Brooklyn-based Tattly sets itself apart by working with renowned artists to commission unique designs.

“We’re kind of like a gallery for them,” Chen said. “We don’t accept submissions. It’s a carefully edited and curated process. We take a lot of time and consideration to know what work we admire as an artist and which we think will translate well to skin .”

The company is making a name for itself in the event space, working with brands like SoulCycle and Lululemon, and institutions like the Brooklyn Museum and MoMA PS1, to create custom party tattoos. Tattly also does custom tattoos for weddings, Chen added.

Kendall Jenner wore temporary tattoos on the runway for Tommy Hilfiger during Mercedes-Benz Fashion Week Spring 2015.Randy Brooke/Getty Images

The New York Times recently pointed out the trend and Tattly’s place in the market, but many brands are starting to offer temporary tattoos that scream fashion – not the kids’ birthday party.

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Two Canadian brothers are raising money for a tattoo that lasts two full weeks, called Inkwell, a way to see if you want to engage in reality. And temporary tattoos are also appearing on the runway, having been used in runway shows for Chanel, Victoria’s Secret, Tommy Hilfiger and many more.

Chen suggests that it’s the affordability of temporary tattoos that makes them an attractive accessory.

“Ours are two for $5, most of them,” she said. “Having that price point allows people to change it up once in a while. Or every day if they want. It’s fun. It’s a way to express yourself without having to buy a whole new outfit or a new pair of shoes.

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