Temporary tattoos are more popular (and more realistic) than ever

Thirty percent of Americans have at least one tattoo. For the rest of the population, there has been the option of a temporary version for at least a century. But it is only recently that temporary tattoos have become a varied and nuanced art form, just like their permanent counterparts. Many companies are now collaborating on designs with top tattoo artists and incorporating awesome technology.

A standout is Tattly. Founder Tina Roth Eisenberg has worked with tattoo artists and illustrators, including Instagram favorites like Tea Leigh and Jess Chen, since the brand’s launch in 2011. Now even real tattoo artists are eager to find a place to those highly detailed designs, like the whimsical lavender and sky blue flowers of Chen’s Petite Garden. On average, vegetable ink lasts two to four days.

Mira Mariah – aka @girlknewyork, aka one of Ariana Grande’s go-to tattoo artists – has done three collaborations with a site called Inkbox. It offers over 4,000 designs (Mariah’s “Glorious” moon is a fan favorite), as well as customizable options (upload your own design or create one from a library of fonts and thousands of fonts). images); each tattoo lasts one to two weeks. Mariah says her clients often order them to determine the placement of their real tattoos. The downside: Mariah saw her Inkbox tattoos used as “stencils” by other artists.

But you can take the art ethically in your hands: Freehand ink (available from Inkbox) comes in both traditional black and a shading color (a lighter black) – this is a straight ink bottle with a small tip that lets you draw directly on your skin, with results that last up to two weeks. And Prinker, a South Korea-based company, launched a smart temporary tattoo printer at this year’s Consumer Electronics Show. Upload your own design to its companion app (or choose one from its extensive catalog of user and artist generated options) and the device will print the design on your skin using cosmetic grade ink. that washes off with soap.

The brand intentionally made these tattoos easier to remove than traditional press-ons: “We have a really conservative situation here in South Korea. [to work] with a [temporary] tattoo, your coworkers and boss might be really surprised and you might get some weird looks, “says Magdalena Przygonska, who is in charge of global marketing at Prinker. When the COVID-19 pandemic temporarily shut down much of the tattoo industry, “we noticed that there was great interest [in our tattoo printer]”, adds Przygonska.

Around the same time, Mariah launched her second Inkbox collaboration, a stay-at-home-themed collection that she hoped would “help people get tattoos.” Staying at home seems to be a running theme in our lives, so we might all be hosting our own temporary heats for the foreseeable future.

This story originally appeared in the December 2020 / January 2021 issue of Allure. Learn how to register here.

Learn more about tattoos:

No more tattoos on one level

The best tattoo aftercare products

The BLM movement will change the future of tattooing

Now watch a person get a tattoo for the first time:

Watch now: Allure video.

Kara is the associate editor of Allure.com. Follow her on Instagram here.

Originally appeared on Allure

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