“In 2019 we were selling tattoo balm in our dorms, and in just two years we have successfully signed a deal with Mark Cuban and are now ready to seize even more opportunities with our new partner, Acronym Venture Capital and Joshua B Seigel, a team responsible for investing in some of the most prominent consumer brands, ”said Selom Agbitor, co-founder of Mad Rabbit with Oliver Zak. “We are delighted to begin the next chapter of our journey with our new investor strategy.”
Thanks to an important social media presence, the brand has been able to organically reach a diverse community of tattoo enthusiasts. More recently, Mad Rabbit launched a series called “Spilling Ink,” which featured detailed stories of professional athletes like the goalie for the United States Women’s National Team. Ashlyn Harris and American Olympian swimmer Caeleb Dressel.
“Acronym Venture Capital seeks to invest in strong brands led by founders who define categories of consumers. In Mad Rabbit, we saw a team that intimately understands the tattoo culture and community and can become the category leader, ”said Joshua Siegel, general partner of Acronym Venture Capital. “We are thrilled to be working alongside Oliver, Selom and the entire Mad Rabbit team and to have the opportunity to help this company become more successful. “