Inked says that with the alliance, she is pioneering the evolution of the tattoo community into clean tattoo care products.
Mad Rabbit will become the only tattoo maintenance brand available at the Inked flagship store in New York City, as well as the Inked online store. In addition, Mad Rabbit will be the only tattoo aftercare brand promoted on Project M’s digital channels to an audience of over 50 million people; competitors will no longer be able to advertise with Inked Magazine.
âEveryone knows when they get a tattoo that they make a lifelong commitment, so you have to do everything in your power to take care of them,â said Sami Hajar, Creative Director of Inked Magazine. âInked is thrilled to partner with Mad Rabbit. Their range of tattoo balms, sunscreens and soothing gels guide you through the healing process and beyond, ensuring that your tattoo will be something you will be proud to wear for many years to come. By leveraging both their brand’s premium products and our expertise and reach in tattoo culture and beyond, our goal is to grow and own the tracking space.
âPartnering with Project M Brands and Inked Magazine is a huge milestone for us,â said Oliver Zak, co-founder of Mad Rabbit. âIt not only helps us partner with the most respected media company that has built its success through music, fashion, art, sport and the tattoo culture lifestyle, but also enables us also to launch a new vision of tattoo skin care both digitally and offline. ”
Mad Rabbit, launched in 2019, recently appeared on Shark Tank. Last year it closed a $ 2 million funding round.
âWhen establishing Mad Rabbit, becoming the number one tattoo care brand and providing the highest performing products that truly meet the needs of our consumers has always been our north star,â said Selom Abitor, co- founder of Mad Rabbit. âWe are constantly inspired by our community, from artists to enthusiasts, and our mission is to help preserve their beautiful ink for years to come. ”