In my family, we have a motto: if it’s free, it’s for me. For many years this motto has guided me to countless meetings for clubs that I never planned to join entirely for the pledge of free food. This is what kept me working in a movie theater throughout high school and college because I got to see all the movies I wanted, including some extremely expensive IMAX movies, for free. And when I got a job as a barista, I was encouraged to bring home stale food and consume copious amounts of caffeine, both with the free bags of coffee I was able to take home. house and unlimited free drinks during my shifts. I am a consumer if there is one.
When I saw that Farmer Boys, a California restaurant, was offering free burgers for a year for patrons to get one of three designs tattooed to celebrate their 40th birthday, I couldn’t tell. keep from being intrigued. It’s a great marketing demo and a way for die-hard fans to show their love for their favorite restaurant and get something awesome in return. The promotion includes getting the tattoo for free, and the designs are 2 inches by 2 inches, so it’s not a massive piece to deal with by any means, and depending on the placement, it can be easily covered over. The requests for tattoos have been overwhelming and I see the call. If Chipotle offered the same promotion, I would be in the nearest tattoo studio. I am very serious when I say that the amount of burrito bowls I eat in a year is alarming.
Farmer Boys is far from the first place to deliver what many would think is a ridiculous promotion, but honestly theirs is quite tame compared to some. It’s only one free burger per week for 52 weeks and you need to be a member of their rewards program for the discount to be applied to your card. In 2018, a Russian Domino offered 100 free pizzas per year for 100 years before it had to remove the promotion due to the high volume of participants. Surprisingly, people would be willing to get a $ 50 tattoo in exchange for thousands of dollars worth of free pizza. More importantly, this is definitely not a real estate company asking their employees to have their company logo tattooed in exchange for 15% increases, which is just plain shabby and highlights a bigger problem with pay and forming a separate identity for your job. permanence of tattoos. For me, I just see this as a fun promotion that customers can choose to engage in, and it gives Farmer Boys a lot of publicity in the process, especially since I write about it and live in. New York, which is roughly 2,700 miles from their nearest location. That’s the manual’s definition of win-win there.
The idea of tattoos in exchange for free burgers is causing some people to cover their noses. There is always a debate in the tattoo world as to whether every tattoo you get should make sense and some people despise people who get tattoos just for fun. It might be the Zennial in me and my nonchalant attitude towards the world, but honestly people should do what makes them happy as long as it doesn’t harm or negatively affect others. I’m serious. There are more pressing issues in the world than if someone else’s tattoo is meaningful. When I look at the Farmer Boys tattoo designs, I can’t help but think they are neat. Obviously, a lot of work has gone into representing the brand, and while you can have their logo on you for the rest of your life, at least you haven’t paid for it and you also have a year off. free burgers.
While my current tattoos hold personal meaning to me, I also have designs for future tattoos that mean absolutely nothing other than I think they look cool, like having a pair of scissors on my arm. Or because I would think it would be funny, like getting a Beatles tattoo on my other arm, so when people mistake my Queen tattoo for the Fab Four, I can say, “It’s not my Beatles tattoo, C ‘is my Beatles tattoo’ as I extend my left arm to them. Tattoos are works of art, but that doesn’t mean that silly, fun, and meaningless tattoos shouldn’t exist. Additionally, the history of the tattoo may be more important than the meaning of the tattoo itself. I’d rather have a silly tattoo with a remarkable history than a beautiful tattoo with no history every day.
We seem to forget that in today’s world, the art of tattooing is also the art of marketing. Tattoos are no longer just beautiful works of art and tools of creative expression, but a promotion for the artist and studio that got the job done. The Farmer Boys promotion not only promotes the brand’s 40th anniversary, but also the tattoo studios that the restaurants have chosen to partner with. Anyone who has had a tattoo in the past five years can see that the game has changed. Artists heavily promote their work on Instagram to attract new clients and tattoo collecting has become a hobby, with many collectors showing off their pieces on tattoo tours on TikTok. It is no longer just a design that you wear on your skin forever, but it is a promotion for the artist who made your tattoo. While we can laugh at those who choose to get tattoos for free burgers, ultimately our tattoos will always be free publicity for those who got the job done and, in my particular case, the one of the greatest rock bands that ever existed. We are given this life, and at the end of the day, the ink we put on our skin is only a tiny fraction of what we do with it.