Ephemeral temporary tattoos are great for millennials

Photo: Courtesy of Ephemeral

I don’t have a tattoo myself, but I’ve always envied those who do. Obviously you look cool and sexy, but that speaks to your character as well. Imagine having that kind of commitment to permanence, to an aesthetic. He seems both reckless and resolute.

Turns out I’m not the only one feeling this. There is now a booming market for temporary tattoos, led by start-ups like Inkbox of Toronto and Ephemeral of New York, which offer clients ‘melt-in’ tattoos that look like real ones. tattoos. While Inkbox has seen success in trendy collaborations with figures like Rupi Kaur and BTS, Ephemeral can probably thank his success on TikTok for his latest $ 20 million fundraising.

And Ephemeral has arrived on the scene at a time when the Y2K aesthetic – with lower back tattoos – is everywhere. Of course, most of his clients are Gen Z and Millennials. The interior of the Williamsburg studio, designed by a former Casper designer, seems well aware of this, wrapped as it is in soft pinks and greens. Incense burns in a seating area, while large table tops and plush sofas give the impression of a co-working space with a Botox studio in the back.

When I visit I learn that although tattoos are designed to go away after 12-15 months, they are pretty much the same for what matters: cost and pain. For size, Ephemeral tattoos – which range from $ 195 to $ 450 – are roughly the same price as the traditional ones. Ephemeral tattoos are also applied with a real needle; as one client reported, the process is very similar to a regular tattoo. But for most of the clients Cut spoke with, Ephemeral was their very first tattoo experience.

Photo: The Cup

Crismerys Castillo, 20
Student, Harlem

I have a permanent tattoo on my ribs, but my family is really religious and old fashioned. In order for me to convince my mother to have the real one, it was already as if I had to beg. I heard about it on Instagram – they have great promotions – so for this one I was like, Oh, mama, it’s fading, it’s fading. So she agreed, and I’m just making her comfortable with the fact that I have tattoos because I’m going to get more. I was like, “You should have one with me,” and she said, “No.” Tattooing is basically the word serenity, but do you know when you google a word and it gives you the pronunciation? I just thought it was different, and it’s kind of inspired by Kylie Jenner, who has a similar one.

Photo: The Cup

Yousuf Khan, 35 years old
Cardiology Intern, Brooklyn

I’ve been thinking about getting a tattoo for years, but I work in the health field and didn’t want something too loud and obvious. This is my first tattoo, so I thought about it a lot. It is verse 55:13 of the Koran: “So which of the favors of your Lord would you deny?” It’s a saying that helps me through the bad times and keeps me humble and optimistic. In fact, I might choose a bolder one next time.

Photo: The Cup

Leslie Westendorf, 35
Product Designer, Ohio

This is my first tattoo, and I was motivated to do it because of the pandemic. “Ode alla vita” means “all of life” in Italian, and it’s the title of a poem by Martha Medeiros, which I have always loved. I saw it ten years ago when Pinterest first came out, and I studied Italian at university and studied abroad in Florence. The poem is about the different things that make us die slowly. And there have been so many things that have made us feel dead inside this past year. I’m in NYC on a girls’ trip and just thought to see if I could get a date. It was more painful than I thought, and I have a high tolerance for pain – I had two children without medication!

Photo: The Cup

Michelle Klein, 26
Paralegal, Gramercy

I got “fearless” in the Dermot Kennedy script. He’s an Irish rock singer, and that’s the title of his album. And my favorite line from my favorite book series is: “I will not be afraid”. So it sort of has a double meaning. This is my first tattoo and I probably wouldn’t have gotten it permanent. I have a lot of anxiety about hating something after committing to it – commitment issues. I think I’m paying $ 200 but it’s not going to last forever, so I was like, “It was so worth it for me to pay a little more to make this go away.” “

Photo: The Cup

Cyrus Royer, 30 years old
Co-founder of a small business, West Village

For the past ten years, I’ve argued that if someone got a tattoo that would last two to three years, I’d probably be covered in it. But I’ve made some impulsive decisions over the years and with my body being one of the few things that I haven’t totally destroyed, I don’t think I would have just had a tattoo permanently done without being able to l ‘to try. I did Inkbox first – they last four weeks and you draw it, so I had even drawn it a few times. This tattoo is an A +. By conventional measures my life has been anything but A +. I had a young single mom and really had to lift myself up. But at the same time I’m 30 and live in the West Village and have a decent job and it’s going pretty well.

Photo: The Cup

David Duncan, 48
School counselor, Mount Laurel, New Jersey

This is my first tattoo. I’ve wanted a tattoo for a while, but I’m Jewish and we usually don’t have permanent things on our bodies. My boyfriend and I would always say, “Dude, I wish they would make temporary tattoos that look real” and about a year ago we started calling places in the south of Jersey to see if they had something like that. We have just been made fun of. Then we found this place on the internet. I traveled about an hour and a half to get here. My tattoo is a Hebrew word meaning inner strength. The last few years have been a very difficult time in my life, and I wanted something to symbolize that.

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